This article talks about how the Confucius Institute is accomplishing its goal of teaching as many individuals as possible Chinese. They are teaching Chinese in 38 different languages currently with an impact of about 30 million individuals learning. This is a very significant number of people for learning at this current moment in time, especially since 200 million people speak Portuguese - the 6th most spoken language in the world.
What's even more amazing is that by the year 2010, they are expecting 100 million people to be learning Chinese. The broader implications of this are far-reaching and are making more and more companies, organizations, and governments rethink their international relationships. The Confucius Institute also seems to be realizing and actualizing this potential to their greatest advantage, as well.
Overall, the Confucius Institute also seems to have a smart marketing strategy as well by branding themselves with probably the most popular individual in their nation's history. The name also connotes an idea of wisdom, which I think is beneficial to generating appeal as well. It will be interesting to see how the business as well as the international relationships develop over the coming years, especially with the 2008 Chinese Olympics coming up soon.
Original Article: http://news.xinhuanet.com/english/2007-12/06/content_7211620.htm
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hey travis--i just wanted to tell you I replied to you on my page :)
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